Effective August 23, 2026

Terms of Service

1. This agreement

These Terms of Service (the “Terms”) form a binding agreement between you (“you”, “your”) and ACCTAN (“we”, “us”, “our”), the operator of Advellum (the “Service”), available at advellum.com.

By creating an account, accessing the Service, or clicking to accept these Terms, you agree to be bound by them. If you are accepting on behalf of a company, you represent that you have authority to bind that company, and “you” means that company.

2. Eligibility and business use

The Service is offered for business and professional use only. You must be at least 18 years old, and you confirm this at signup. Advellum is not intended for personal, household or consumer purposes, and it is not directed at children.

You are responsible for keeping your account credentials secure and for all activity that occurs under your account.

3. Acceptable use

You agree that you will not use the Service to:

• Submit URLs for websites, products or brands you do not own or do not have authorisation to advertise. You warrant that you hold the necessary rights to every URL, brand asset, logo and piece of content you submit.
• Generate advertising for prohibited categories, including but not limited to: weapons, ammunition and explosives; adult or sexual content; illegal drugs and controlled substances; counterfeit goods; predatory lending; multi-level marketing and get-rich-quick schemes; content making misleading health, medical or financial claims; and anything unlawful in the jurisdiction where the ad will run.
• Generate content that is defamatory, harassing, hateful, or that targets protected characteristics.
• Circumvent rate limits, credit enforcement, watermarking, or any other technical control.
• Resell, sublicense or provide third parties with raw access to our API or model outputs as a competing service.
• Reverse engineer the Service, or use automated means to scrape it beyond normal product use.

We may refuse, suspend or terminate service for any account we reasonably believe is violating this section. Where practical we will tell you why and give you a chance to respond, but we may act immediately where there is legal risk or ongoing harm.

4. AI-generated content and your compliance responsibility

All creative output from Advellum is generated by artificial intelligence. Copy, images and video scripts are produced by machine learning models based on the content of the URL you submit and the brand settings you provide.

Advellum performs policy-aware generation: our prompts instruct the models to avoid income claims, before/after health claims, personal-attribute targeting prohibited by Meta, fabricated statistics, and unverifiable superlatives. This is a best effort, not a guarantee.

You are solely responsible for ensuring that any advertisement you run complies with:

• The advertising policies of each platform you run it on — including Meta, TikTok and Google Ads — as those policies exist at the time you run it;
• All applicable advertising, consumer protection and marketing law in every jurisdiction where the ad is served, including US FTC rules on endorsements, testimonials and disclosures, and equivalent rules elsewhere;
• Any industry-specific regulation applying to your product category.

We give no warranty of compliance. Review every claim in every creative against what your product can actually substantiate before you spend money on it. Platform rejection, account suspension, or regulatory action arising from ads you choose to run is your responsibility.

5. Intellectual property

What you own

As between you and us, you own the creative output generated for your account — copy, images and scripts. We assign to you whatever rights we may hold in that output. You may use it commercially, modify it, and run it wherever you like, without attribution and without further payment.

Note that the legal status of copyright in purely AI-generated material varies by jurisdiction and is unsettled in several. We make no representation that AI-generated output is protectable by copyright in your jurisdiction.

What you provide

You retain ownership of the URLs, brand assets, logos and text you submit. You grant us a limited, non-exclusive licence to process that material solely to operate the Service for you — scraping the page, generating creatives, storing your assets, and delivering exports.

What we own

We retain all rights in the Service itself: the software, prompts, interfaces, brand name and marks. Nothing here transfers those to you.

Improving the Service

We retain anonymised, aggregated telemetry — such as which persuasion angles are regenerated most often, and failure rates by stage — to improve our prompts and reliability. We do not use your brand assets, your generated creatives, or your submitted content to serve any other customer, and we do not use them to train third-party AI models. See our Privacy Policy for detail.

6. Credits

• One credit is one full generation run for one platform. A three-platform run costs three credits.
• Monthly credits included in a subscription reset at the start of each billing cycle. Unused monthly credits expire and do not roll over.
• Top-up credits purchased separately never expire and survive plan changes and cancellation. Monthly credits are always spent first.
• Credits have no cash value, cannot be exchanged for money, and cannot be transferred between accounts.
• Failed generations are refunded automatically in credits. This is the sole remedy for a failed run.
• Regenerating a single asset costs 0.1 credit, after three free regenerations per day on paid plans.

7. Subscriptions, billing and cancellation

Paid plans are billed monthly in advance through Stripe. By subscribing you authorise recurring charges to your payment method until you cancel. Prices, billing cycle and cancellation method are shown before you pay.

• Auto-renewal. Your plan renews automatically each month at the then-current price until cancelled.
• Cancellation. You may cancel at any time in one click from Settings — as easily as you signed up. Cancellation takes effect at the end of your current paid period; you keep full access until then.
• Upgrades take effect immediately, with the difference prorated by Stripe. The larger credit allowance is applied at once.
• Downgrades take effect at the end of the current period, so you keep the plan you paid for.
• Failed payments. If a charge fails we will notify you and Stripe will retry. If payment ultimately fails, your plan reverts to Free and monthly credits are removed. Top-up credits remain.
• Price changes. We will give you at least 30 days notice by email before any price increase applies to your subscription. You may cancel before it takes effect.

Refunds are governed by our Refund Policy, which forms part of these Terms.

8. Fair use and anti-abuse

The Service is subject to rate limits (currently 10 scrapes per minute per account) and concurrency limits (1 simultaneous generation on Free, 3 on paid plans). We may adjust these to protect service stability.

Accounts that attempt to share credentials across organisations, operate a reseller service, or generate systematic volume clearly outside normal product use may be rate-limited, suspended, or moved to a plan that reflects actual usage.

9. Availability

We aim for high availability but do not commit to a specific uptime SLA on standard plans. The Service is provided “as is” and “as available”. We may modify, suspend or discontinue features, and will give reasonable notice of material reductions in functionality where we can.

The Service depends on third-party providers (see the subprocessor list in our Privacy Policy). Outages at those providers may affect availability.

10. Disclaimer of warranties

To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty as to the accuracy, quality, compliance or commercial performance of generated creatives.

We do not warrant that any advertisement generated will be approved by any platform, will comply with any law, or will produce any commercial result.

11. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or lost advertising spend, even if advised of the possibility.

Our total aggregate liability arising out of or relating to these Terms or the Service is limited to the total fees you actually paid us in the twelve (12) months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes liability that cannot lawfully be excluded — including liability for death or personal injury caused by negligence, for fraud, or for any non-waivable statutory consumer right.

12. Indemnity

You agree to indemnify and hold harmless ACCTAN, its officers, employees and contractors from any claim, demand, loss, liability, damage or expense (including reasonable legal fees) arising out of:

• Advertisements you run using creatives generated through the Service, including claims of false advertising, misleading claims, or regulatory breach;
• Content, URLs, brand assets or trademarks you submitted that you did not have the right to submit;
• Your breach of these Terms or of any applicable law.

13. Termination

You may stop using the Service and delete your account at any time from Settings. Deletion cancels any active subscription immediately and, after a 7-day grace period, permanently erases your data including stored images.

We may suspend or terminate your account for material breach of these Terms. Where the breach is curable and there is no ongoing harm, we will give notice and a reasonable chance to fix it first.

Sections 5 (Intellectual property), 10–12 (Warranties, Liability, Indemnity) and 15 (Governing law) survive termination.

14. Changes to these Terms

We may update these Terms. For material changes that reduce your rights or increase your obligations, we will give at least 30 days notice by email to your account address and by notice in the product before they take effect.

Continued use after the effective date constitutes acceptance. If you do not accept, you may cancel before the change takes effect and we will refund any unused portion of a prepaid period on a pro-rata basis.

15. Governing law and dispute resolution

Placeholder — requires counsel review before launch. The governing law, venue, and any binding arbitration or class-action-waiver provisions must be selected to match ACCTAN's place of incorporation and the consumer-protection rules of the markets served. Do not publish this section as written.

Intended structure: these Terms are governed by the laws of [JURISDICTION], excluding its conflict-of-law rules. The parties will attempt good-faith resolution for 30 days before formal proceedings. Disputes are then resolved by [binding arbitration / the exclusive jurisdiction of the courts of JURISDICTION]. Consumers retain any mandatory rights to bring proceedings in their country of residence.

16. General

• Entire agreement. These Terms, with the Privacy, Refund and Cookie policies, are the entire agreement between us on this subject.
• Severability. If a provision is unenforceable, the rest remains in force.
• No waiver. Failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition or sale of assets.
• Force majeure. Neither party is liable for delay caused by events beyond reasonable control.

17. Contact

Questions about these Terms: support@advellum.com
Advellum — an ACCTAN product